• Loryann M. Hoofnagle

    Contact Information

    830 Harmony Street Simi Valley, CA 94588
    805-960-6116 805-990-1747 demo@opresume.com http://OPResume.com/demo

    I have 10 years of experience in web design with a range of clients including small private companies, medium-sized e-commerce shops, and large online magazines. My main focus is on design, usability and SEO optimization.

    In addition to website design, I also have experience in a variety of online and print design, including logo design, corporate branding, newsletters, emails, banner ads, and printed collateral. I have worked both with existing brands and created new brands.


    First and foremost I am a Multimedia Designer who places a focus on engaging and user friendly design. I do not code, however I have spent the last 10 years working side by side with front end developers, backend developers and information architects, so I know what it takes to create a successful website that moves quickly from concept to production.

    While my career focus has been on interactive design, I have experience and I am quite happy to work in a variety of media, both interactive and print. Ideally, I see myself as a member of team, inspiring each other and working together like the cogs of Swiss watch.

  • Experience

    • Senior Web Designer

      05/2007 ~ 02/2011 Haymarket Publishing Orlando, FL

      I worked closely with an information architect to develop wire frames and design concepts to effectively translate established magazine brands to the web. I collaborated with the UI and development teams to visualize my designs. To ensure a quality user experience all designs were thoroughly tested and modified based on the testing results. Other responsibilities included concepting and designing newsletters, and banner ads. Regular meetings with clients to determine project needs and to present new and modified designs were another key responsibility of this role.

      Overall Goals: I played a key role in establishing a new design process to minimize rework and efficiently move from concept to site launch. An important part of this new process was to work closely with in-house publishers and editors to create a trusting partnership based communication and collaboration. Also, as a senior designer I directed and mentored junior and freelance designers.

      Projects: Redesign of Campaign, Media Week, BrandRepublic (partly redesign) Marketing, Marketing Direct, Management Today, Horticulture Week, Children &Young People Now…

    • Web Designer

      05/2002 ~ 07/2004 Webby Stuart, FL
      I joined this small IT company as to be their only designer and I was soon in charge of the design direction for all of their clients. My primary duty was web design, however other responsibilities included corporate branding, photography, emails and banner ads.
    • Freelance for web and print

      05/1999 ~ 03/2002 various clients Minneapollis, MN
      Clients: Unid Design, Berger Bader Hermes…

    • Bachelor of Arts in Multimedia Design

      07/2001 ~ 12/2002 University of Chicago Chicago, IL

      Study abroad
      September 1999 - February 2000
      University of central Lancashire,
      Department: Computing, Preston, UK

      March 2000 - August 2000
      orange-digital, Multimedia Agency,
      Munich, Germany

  • Skill

    Photoshop Advanced
    Image Ready Intermediate
    Illustrator Advanced
    InDesign Intermediate
    Flash Intermediate
    Action Script Beginner
    HTML / CSS Coding Beginner
    HTML / CSS Understanding Advanced

    People, music, designy things, social networking, photography, travelling

    • Edward Swanson

      Project Manager

      1122 Webster Street Green Bay, CA 32123

      (620) 469-5477


    • Wesley Jones

      Executive Director

      563 South Michigan Avenue Evergreen Park, IL 60372

      (312) 456-3453