Loryann M. Hoofnagle
Contact Information830 Harmony Street Simi Valley, CA 94588
I have 10 years of experience in web design with a range of clients including small private companies, medium-sized e-commerce shops, and large online magazines. My main focus is on design, usability and SEO optimization.
In addition to website design, I also have experience in a variety of online and print design, including logo design, corporate branding, newsletters, emails, banner ads, and printed collateral. I have worked both with existing brands and created new brands.
IN CASUAL WORDS
First and foremost I am a Multimedia Designer who places a focus on engaging and user friendly design. I do not code, however I have spent the last 10 years working side by side with front end developers, backend developers and information architects, so I know what it takes to create a successful website that moves quickly from concept to production.
While my career focus has been on interactive design, I have experience and I am quite happy to work in a variety of media, both interactive and print. Ideally, I see myself as a member of team, inspiring each other and working together like the cogs of Swiss watch.
Senior Web Designer
05/2007 ~ 02/2011 Haymarket Publishing Orlando, FL
I worked closely with an information architect to develop wire frames and design concepts to effectively translate established magazine brands to the web. I collaborated with the UI and development teams to visualize my designs. To ensure a quality user experience all designs were thoroughly tested and modified based on the testing results. Other responsibilities included concepting and designing newsletters, and banner ads. Regular meetings with clients to determine project needs and to present new and modified designs were another key responsibility of this role.
Overall Goals: I played a key role in establishing a new design process to minimize rework and efficiently move from concept to site launch. An important part of this new process was to work closely with in-house publishers and editors to create a trusting partnership based communication and collaboration. Also, as a senior designer I directed and mentored junior and freelance designers.
Projects: Redesign of Campaign, Media Week, BrandRepublic (partly redesign) Marketing, Marketing Direct, Management Today, Horticulture Week, Children &Young People Now…
05/2002 ~ 07/2004 Webby Stuart, FLI joined this small IT company as to be their only designer and I was soon in charge of the design direction for all of their clients. My primary duty was web design, however other responsibilities included corporate branding, photography, emails and banner ads.
Freelance for web and print
05/1999 ~ 03/2002 various clients Minneapollis, MNClients: Unid Design, Berger Bader Hermes…
Bachelor of Arts in Multimedia Design
07/2001 ~ 12/2002 University of Chicago Chicago, IL
September 1999 - February 2000
University of central Lancashire,
Department: Computing, Preston, UK
March 2000 - August 2000
orange-digital, Multimedia Agency,
Photoshop Advanced Image Ready Intermediate Illustrator Advanced InDesign Intermediate Flash Intermediate Action Script Beginner HTML / CSS Coding Beginner HTML / CSS Understanding Advanced
INTERESTSPeople, music, designy things, social networking, photography, travelling
Project Manager1122 Webster Street Green Bay, CA 32123
Executive Director563 South Michigan Avenue Evergreen Park, IL 60372
Web & Multimedia Design